Digital Marketing Course Content
1. Digital Marketing Introduction
Digital Marketing, Importance, Process, Ways, Brand Visibility, Traffic Generation, User Engagement, Inbound & Outbound Traffic Generation, User Engagement, Inbound & outbound Traffic, Leads & Conversions and much more.
2. Website Creation & Management
Domain Names & Extensions, Web Hosting, Types of Web Hosting, cPanel, Types of Websites, Conceptualizing a Website, Website Elements & Pages, Creating Static Website, Creating a Dynamic Website using Wordpress as CMS.
3. Search Engine Optimization
SEO, Google Search, Keyword Research, Understanding Competition, On-page SEO, Latent Semantic Indexing, Off-Page SEO, Link Building, Domain Authority, Google Page Rank, Local SEO, Google Webmaster Tools
4. Pay Per Click
Google Adwords, Selection of Keywords, Designing Adwords Ad, CPC, CPM, CTR, Optimizing Ad Performance, Keyword Bid Optimization, Text & Display Ads, Track & Optimize Conversions, Remarketing.
5. Google Analytics
Analytics Importance, Google Analytic Account, Insights, Uses, Goals & Conversions, Page Views, Bounce Rate, Unique Visitors, Sessions, Acquisition, Traffic Sources, Traffic Behaviors, Tagging, Reports.
6. Social Media Optimisation
Social Media, Importance, When to use, Hash Tags, Facebook, FB Page & Groups, Twitter, Twitter Profile & Trends, Google+ , LinkedIn, YouTube, Instagram, Pinterest.
7. Social Media Paid Marketing
How to run advertisements on Facebook, LinkedIn, YouTube, Instagram, Pinterest.
8. Email Marketing
Importance, Bulk Mails, Issues & Challenges, Opt-in Marketing, Auto Responders, Avoiding SPAM Filters, Compliance with CAN-SPAM Act, Best Practices to send Bulk Mails, A/B Testing, MailChimp, SendGrid.
9. Online Display Advertising
Importance, Types, Display Ads, Banner Ads, Rich Media Ads, Popup Ads, Popup under Ads, Contextual Ads, Video Ads, Intrerstitials, Reliable Online, Advertising Platforms,Online Advertising Budget, Plan, Tracking & Reporting
10. Lead Generation for Business
Importance, Various Ways, Landing Pages, Thank you Pages, Best Practices, A/B Testing, Creating a Landing Page, Capturing Leads, Google Forms, Converting Leads into Sales, lead Funnel, Lead Nurturing
11. Content Marketing
Importance, Objectives, How to Write compelling Content, Optimizing Content, Viral Content, Gaining Authority, Writing Great Headlines, Content marketing Platforms, Blogger, Wordpress, Tumblr, StumbleUpon.
12. Mobile Marketing
Importance, Responsive Websites, Mobile Apps, Mobile Advertising, Data Acquisition, SMS Marketing, Short Codes, Automated Voice Messages, IVR, Whatsapp Marketing, Bluetooth Marketing
13. Adsense and Blogging
Google Adsense, Approval, Guidelines, Establishing Blog using Blogger, Wordpress, Tumblr, Integrating Adsense, Best Practices, Tracking Performance, Optimizing for High CTR and CPC
14. Cyber Laws
Fundamentals, Importance, E-Commerce legal Issues, Intellectual Property, copyright Violations, Cyber Crimes and Digital Evidence.
15. Affiliate marketing
Prospects and Opportunities, Wordwide and Indian Scenario, Indian Affiliate Programs, Getting Approvals.
16. Earning Money Online
Earning Online through Freelance Projects on Platforms like Elance, Freelancer, Fiverr, Guru, oDesk, blogging, and More……………
17. Reputation Management
Importance, Dealing with Criticism Online, Removing Negative results from Google Top 10 Results, ORM Strategies, Best Practices.
